Retail Augmented Reality Experience Launched | Bridgestone Golf & Sequel MV

Franklin,United States - August 15, 2022 /PressCable/ —

The latest update from Sequel MV highlights the company’s ongoing expansion and innovation via mobile device-friendly digital design, designed to engage Bridgestone Golf customers who are searching for the ideal golf ball through a unique retail experience.

Revolutionize retail with Sequel MV! Try the new Bridgestone Golf Experience now at: http://bridgestonegolf.sequelmv.com

The announcement outlines the multi-layered features of Sequel’s augmented reality retail solutions. The Bridgestone Golf collaboration showcases the company’s expertise in creating original, interactive experiences for shoppers. By leveraging mobile devices’ image recognition technology, the web app can identify designs displayed on product packaging and store signage as triggers, which activate interactive content experiences.

The Bridgestone Golf app features several high-profile golfers such as Tiger Woods, Fred Couples, Lexi Thompson, and Matt Kuchar. Upon scanning a package or retail marketing image, users get to watch these acclaimed athletes talk about the features and technology used in Bridgestone’s new line of Tour B golf balls. The stars appear via augmented reality, speaking directly to the customer.

The idea is to have customers scan as many packages or retail marketing targets as possible with each one leading to a new experience. Targets consist of individual or sleeve packaged golf balls and also of marketing signage in popular golf retail stores such as Dick’s Sporting Goods.

About Sequel MV

Led by Brandon Mize & Matt Voss, the company’s team comprises experiential designers and strategists, award-winning creatives specializing in everything from content creation, virtual reality, augmented reality, custom app design and near-field communications. Sequel is based in Nashville, TN.

A spokesperson says, “As a technology-focused brand, Bridgestone wanted to use Extended Reality as a medium to deliver a one-of-a-kind retail experience. Sequel had just the idea: Athlete-driven Augmented Reality content, triggered straight from their golf ball packaging and retail marketing collateral.”

Sequel MV continues to pioneer creative content for businesses with its unique blend of cutting-edge technology and customer-focused immersive marketing strategies.

For more information, go to https://www.sequelmv.com

Contact Info:
Name: Brandon
Email: Send Email
Organization: Sequel MV
Address: 810 Oak Meadow Drive, Franklin, TN 37064, United States
Website: https://www.sequelmv.com/

Source: PressCable

Release ID: 89080172

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