Instamart says one in 10 baskets contains Noice products, announces expansion

Economic Times - Oct 5, 2026

“At Instamart, we're building a differentiated, high-quality assortment that consumers can trust and brands can grow with. Noice is key to this ambition, giving India's food entrepreneurs the platform, standards, and capital to scale,” said Instamart CEO Nandita Sinha.

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